Philadelphia-Area “Go Red For Women” — Chaired by CSMI's Danielle Gureghian — Raises Record Amount

The American Heart Association (AHA) announced its Philadelphia-area “Go Red For Women Philadelphia” annual fundraiser, chaired this year by CSMI's Danielle Gureghian, raised a record $1.36 million at its luncheon May 13th at the Crystal Tea Room in Center City. This year’s Philadelphia-area total was not only the highest ever total raised in the region, but it was among the highest in the nation. The Go Red for Women campaign, which began in 2004, strives to raise awareness for cardiac disease and stroke among women.

In her volunteer leadership role, Mrs. Gureghian, Executive Vice President and General Counsel of CSMI, LLC, led a committee of executives from across the Greater Philadelphia region in raising the record amount. Mrs. Gureghian, a longtime dedicated volunteer for the Go Red for Women initiative, served as Vice Chair of the 2015 campaign, which raised $1.2 million, a then-record amount. Mrs. Gureghian was inspired to get involved with the American Heart Association after her husband had heart surgery to repair a leaky valve in 2008.

“I am thrilled, and truly grateful, for the support we received from across the region,” said Mrs. Gureghian. “We had a tremendous network of volunteers assisting AHA staff and working together to make this year’s Go Red for Women Philadelphia such a success. It exceeded my expectations and I couldn’t be prouder of being part of this outstanding team.”

The American Heart Association’s Go Red For Women program inspires women to make lifestyle changes, mobilize communities and shape policies to save lives. The AHA’s key steps, called “Life’s Simple 7” include: The American Heart Association’s key steps, called “Life’s Simple 7” include: (1) Manage blood pressure, (2) Control cholesterol, (3) Reduce blood sugar, (4) Get active, (5) Eat better, (6) Lose weight and (7) Stop smoking.